Creatives in the Wake of the Northern Cebu Quake

 When the recent quake hit Northern Cebu, the tremors did not only crack the walls and scatter all those debris. It also shook the whole creative industry. Photographers, videographers, hair and makeup artists (HMUA), event hosts, and other event creatives were deeply affected. 

In an industry that depends on booked events like weddings, debuts, birthday parties, and other community gatherings, the sudden cancellation hit hard. Men behind the lens lost bookings overnight. Hair and makeup artists packed away their kits. Coordinators suddenly faced the painful task of refunding or rescheduling clients who were also affected by the calamity. 

Some beauty salons and photo studios sustained structural damage. While others are fortunate to have minimal damage and resume business, many customers are hesitant to go inside and avail of their services, cautious of the aftershocks. For many of the creatives, the fear was not just about the cracked walls but also losing expensive gears such as cameras, lights, and makeup kits bought through years of hard-earned money. 

Beyond the financial struggle lies uncertainty. When will the tremors stop? When will booking opportunities go knocking back on their doorstep? 

The road to recovery might be long, but with support for local creatives through bookings, donations, and even moral encouragement, beauty, storytelling, and artistry can remain alive even in the face of disaster.